01Coffee Discovery
Clear product organization helps customers explore different coffee offerings and move efficiently toward the products that interest them.
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Case study · Coffee / Food & Beverage
Zora Hughes
Where coffee, culture, and storytelling meet ecommerce.
We created a product-focused Shopify experience that brings ZoraHughes’ coffee, cultural storytelling, and distinctive brand identity together in a cohesive shopping journey.
The project
Building an experience around more than the cup.
ZoraHughes combines handcrafted coffee with storytelling inspired by art, music, literature, and cultural heritage. Its store currently features coffee products alongside mugs and related merchandise.
The ecommerce experience therefore needed to do more than display products. The storefront had to give the brand story room to breathe while still providing customers with a clear route to discover coffee, understand individual offerings, and purchase online.
The solution
Turning coffee discovery into a brand experience.
The storefront brings product discovery and storytelling together, giving customers clear ways to explore the coffee range while maintaining the personality behind ZoraHughes.
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02Product Storytelling
Product experiences bring together imagery, roast information, product details, available options, and purchasing actions to create a more informative shopping journey.
03Flexible Purchasing
The shopping experience accommodates different coffee formats and purchasing options while maintaining a straightforward path to cart. The current Renaissance Roast page, for example, supports size and grind selection as well as recurring purchases.
Project showcase
The outcome
A storefront where every cup has a story.
Easier Coffee Discovery
Stronger Brand Storytelling
Clearer Shopping JourneyClient review
“What impressed us most about ProCommerce was that their commitment didn't end when the website launched. They continued to provide guidance, refinements, and technical support to ensure everything operated exactly as intended. Knowing we have a reliable Shopify partner available whenever we need assistance gives us tremendous confidence as our business continues to grow.”
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